Serious Steel Fitness is based in Roanoke, Virginia. We began Serious Steel in 2009 with the goal of providing high quality exercise and fitness equipment at a great price with great customer service through our website and third-party selling platforms.

Prior to Serious Steel, we had spent the previous 28 years in the residential and commercial specialty fitness industry. Exercise and Fitness is our passion and we want to provide you with the best possible buying experience.

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Serious Steel Fitness 1807 Murry Rd. SW Suite A, Roanoke VA 24018